The Art of The Thrill
Porsche + The Atlantic + ActiveOS (branded then as TRAQS) + Hexoskin to launch the new Porsche Macan in late 2014. ActiveOS powered the event with our Enterprise Platform, aggregating biometric and location data of car drivers and producing a highly-interactive touch screen dashboard on a 66” TV at the event. The video and featured story at The Atlantic was used for the Porsche Macan marketing campaign. Read more at The Atlantic: The Art of the Thrill .