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Case Study (Porsche)

Featured Project: Porsche - The Art of The Thrill

The Art of The Thrill


Porsche + The Atlantic + ActiveOS (branded then as TRAQS) + Hexoskin to launch the new Porsche Macan in late 2014.  ActiveOS powered the event with our Enterprise Platform, aggregating biometric and location data of car drivers and producing a highly-interactive touch screen dashboard on a 66” TV at the event. The video and featured story at The Atlantic was used for the Porsche Macan marketing campaign. Read more at The Atlantic: The Art of the Thrill .